The importance of information and data quality in any production process is no longer a matter for debate. Poultry production is no exception to this and we are increasingly seeing how the use of technology and relevant information is on the rise. The vaccination process and, more specifically, the control of Eimeria should form part of this new information model.In the 2016 ‘Power of Meat’ survey, one of the emerging trends was consumers’ increasing awareness regarding traceability and transparency in the production process of the meat they consume.
There is a general consensus that consumers in the future will be more sensitive towards where their meat comes from and treatments given to animals used for meat production. For example, the same survey from 2017 stated that “antibiotic-free” was the most highly valued specific characteristic for poultry meat consumers ahead of others such as “organic” or “natural”.
HIPRA is completely aligned with these trends with its Origins programme for rearing antibiotic-free animals and, more specifically, with vaccinations against Eimeria so as to achieve antibiotic-free rearing in poultry production.
As mentioned above, another important trend must be considered: the use of information and technology in any production process. Again, there is an overwhelming consensus that this trend is not going to slow down and that the adoption of new technologies is a key factor in terms of efficiency and productivity. Therefore, with a growing population and the resultant increased demand for protein in the coming years, concepts like efficiency and productivity should not be dismissed.
HIPRA is a strong advocator of the use of technology and believes that the vaccination process should be approached by taking into account all such trends. Our answer to vaccination in terms of traceability, transparency and efficiency is called Smart Vaccination.
With Smart Vaccination, HIPRA offers a new concept in its portfolio to ensure precision and efficacy during the vaccination process, whilst at the same time providing relevant information to make decision-making easier and to increase reliability.
Information such as the time of the vaccination, who administered it, which device was used and the specific details of all vaccine vials used are just one click away with HIPRAlink.
Furthermore, all this information can be easily shared with all stakeholders involved in the production process.